One of the best ways for any company to get traffic to their website is to do some style of professional article writing. This is where you can really get things off the ground. You post articles on Electronic Magazines (E-Zines) with stories about your business , and you will attract a lot of attention. The boys at Google love this. Here is some unasked for advice about how to do it.

When we write professional marketing and design articles, we take several things into consideration. For instance, we decide which keywords we would like to get listed under, we decide who our audience is and how we want to convey the information to our audience.

We like our articles to be anywhere from 300-500 words in length. This seems to be the ideal size to get listed within engines, and it also allows us enough text to promote or provide information on many different topics. This is why I like the professional article marketing concept for several reason’s. If you have an article that is longer than this you may want to break it down into smaller topics that make sense and submit them separately.

It helps to insert a title, keywords, and description within the meta tags on the webpage. This step may not be necessary in some instances now. Specifically, when you have an all graphics page. One of our keywords is professional design and marketing , for instance. You may also want to include a headline (or <h1> tag) with the keyword phrases you are trying to obtain positioning on. The higher up on the page you have a relevant headline, the greater your chances of getting listed, according to Google.

When it comes to actually writing the article, try to use basic grammar. Your article also has to contain some sort of personality. A bored audience tends to turn off and not read your article and this will limit your success. A great way to captivate your audience is to tell them a story, give them a testimonial, or review a product or service. You will also want to provide enough information so they feel informed.

To make it easier to write the article, forget the fact that you are going to write an article. Pretend that you are writing an email, a letter, or instructions to a friend. Make it easy to read, step-by-step instructions, and add your personal appeal. It is much easier to connect with a visitor on an emotional level if you show of a personal side, rather than appearing as some automated webpage.

In terms of keyword density, or how many times your main keyword phrases should appear on any page, you should have between 3-7 occurrences. Any more than this will appear to be spam to the search engines, and any less will not be enough to get listed under those search terms. There are tools available that allow you to quickly analyze your pages and determine the keyword density. This is important in professional article writing.

Heres some quick rules

Use the keywords you want to be listed under in the title of your article Use the keywords in a heading tag at the top of your page <h1>Keywords</h1> Use the keywords in your opening paragraph Use the keywords in your closing paragraph Have between 300 and 500 words in your article Try to use your main keyword phrases 3-7 times per article. After reading all of this , are you ready to talk to a professional marketing and design person or will you write your own articles?

Here is a list of submission places to start if you would like to write your own.

EzineArticles.com
USFreeAds.com
GoArticles.com
ArticleDashboard.com
ArticleCity.com
EasyArticles.com
Amazines.com
ValuableContent.com
ArticlesBase.com

Matt has been involved with Information Technology projects for over 20 years and is now turning his attention to professional design and marketing. He says, Tired of your website? Sick of looking at your competitions site in Google? Contact us for a free quote.

Pupillo Group www.pupillogroup.com